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Our professionals have the expertise and knowledge to help you find the right health insurance plan for you and your family.

Florida-licensed since 2011

Who this is for

  • Individual / self-employedOn- and off-marketplace plans.
  • Family planCovering spouse and kids.
  • Medicare-eligibleSupplements and Advantage walk-throughs.

What's typically covered

  • Individual & family plans
  • Preventive care
  • Prescription coverage
  • Specialist access

Florida rules to know

  • Open enrollment windowNov 1 – Jan 15, unless a qualifying life event applies.
  • Subsidy eligibility checkWe confirm ACA premium tax credit fit before binding.

Florida is one of the largest ACA marketplace states by enrollment and runs through the federal Healthcare.gov platform. Open enrollment for the next plan year runs November 1 through January 15, with coverage effective January 1 for enrollments by December 15. Florida did not expand Medicaid, so households below about 100% of federal poverty level fall into a coverage gap with limited options. Subsidies (premium tax credits) apply between roughly 100% and 400% of FPL — Congress changes subsidy rules and amounts often, so we confirm what you qualify for under the rules in force when we quote. Florida is a large carrier market: Florida Blue, Ambetter, Oscar, UnitedHealthcare, Aetna CVS Health, and Molina dominate; networks vary widely by county. Off-exchange plans (bought directly from a carrier, not through Healthcare.gov) don't qualify for subsidies but sometimes offer broader networks or lower deductibles for households that don't need the subsidy.

General information, not legal or tax advice. Rules, limits, and thresholds change over time — confirm current requirements with the relevant state or federal agency, or ask us about your specific situation.

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What this coverage includes

Florida individual and family health coverage runs through the ACA marketplace (Healthcare.gov) and a smaller off-exchange market. Most households qualify for premium subsidies based on income — sometimes substantial ones — and the right plan choice depends on which doctors you want in-network, prescription needs, and how often you actually use care.

We help you sort metal tiers (Bronze through Platinum), figure out whether an HSA-eligible plan makes sense, and confirm your providers are in network before you enroll. Open enrollment runs roughly November 1 through December 15 in Florida; outside that window, qualifying life events (job loss, marriage, baby, move) can open a special enrollment period.

Coverage examples

  • Self-employed family of four, subsidized Silver plan

    A self-employed couple with two kids estimates household income at $85,000. On the marketplace they qualify for a substantial premium tax credit — the unsubsidized Silver plan might run $1,400/month, but the after-subsidy cost drops to $250-450/month depending on the carrier. The Silver tier qualifies them for cost-sharing reductions if income falls below 250% of FPL, lowering the deductible too. We compare three Silver plans across Florida Blue, Ambetter, and Oscar networks to confirm their pediatrician is in-network before enrollment.

  • Early retiree, 62, pre-Medicare bridge

    A 62-year-old early retiree needs coverage for three years until Medicare kicks in at 65. Income from investment draws estimates at $58,000 — well within subsidy range. Marketplace Silver plans run $250-400/month after credit instead of $1,200+ unsubsidized. We confirm cardiologist and primary care doctor are in-network, check the prescription formulary for ongoing medications, and recheck income mid-year to avoid an end-of-year subsidy reconciliation surprise on the tax return.

  • Family loses employer coverage mid-year

    A spouse loses a job in April; the employer health plan ends April 30. The household qualifies for a special enrollment period (60 days from the loss of coverage). We enroll them on a marketplace plan effective May 1 with subsidies based on the new household income. Special enrollment requires proof of the qualifying life event (HR letter, termination notice). Without acting within the 60-day window, the household would wait until the next open enrollment in November — a long uninsured gap.

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Why customers choose First Choice

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Frequently asked questions

Do I qualify for a subsidy?
Households between roughly 100% and 400% of the federal poverty level qualify for premium tax credits under current rules, and expanded subsidies above that range come and go as Congress revises the rules. We'll run the numbers based on estimated income and household size, using the rules in force when we quote — there's no obligation either way.
Can I keep my doctor on a new plan?
Sometimes. Each plan has a specific network — even within the same carrier, different plans cover different doctors and hospitals. Before you enroll we'll check your providers against the network so there are no surprises in January.
What if I miss open enrollment?
You'd need a qualifying life event (loss of other coverage, marriage, divorce, new baby, move to a new area, certain income changes) to enroll outside open enrollment. Short-term plans are an option in some cases but cover much less. We'll walk through what fits your situation.
When exactly is the Florida open-enrollment window?
November 1 through December 15 each year for coverage effective January 1. (CMS shortened the federal open-enrollment window to December 15 starting with the 2027 plan year — it previously ran to January 15.) After December 15, you generally need a qualifying life event to enroll. Florida runs on the federal Healthcare.gov platform, so dates match the federal calendar. We watch the dates and reach out to clients ahead of the deadline.
What counts as a special enrollment triggering event?
Loss of other coverage (job termination, COBRA expiration, aging off a parent's plan at 26), marriage, divorce, birth or adoption of a child, moving to a new ZIP code or county, becoming a U.S. citizen, leaving incarceration, and certain income changes that make you newly subsidy-eligible. You have 60 days from the event to enroll, and most events require documentation. Some events (job loss documentation, marriage certificate, birth certificate, lease showing move) need to be uploaded during the application.
How does the subsidy income threshold actually work?
Premium tax credits scale on a sliding curve from roughly 100% to 400% of federal poverty level under standard rules, measured against the prior year's federal poverty guidelines (the dollar brackets are updated every year and depend on household size). The thresholds move annually and Congress revises subsidy rules often — including whether subsidies extend above the 400% cap — so we confirm eligibility against the current figures. The subsidy is calculated based on estimated annual income — overestimate and you get less; underestimate and you may owe back at tax time. We help calibrate the income estimate at enrollment.
Off-exchange vs on-exchange — what's the difference?
On-exchange (Healthcare.gov) plans qualify for premium tax credits and cost-sharing reductions. Off-exchange plans are sold directly by the carrier and don't qualify for subsidies — but they sometimes offer broader networks, lower deductibles, or plans not on the marketplace. If your household income is above subsidy range, off-exchange may give better value. Below subsidy range, on-exchange almost always wins. We quote both when it matters.
Can I add dental and vision to my health plan?
Sometimes bundled, often separate. Most ACA medical plans don't include adult dental or vision (pediatric dental and vision are required as essential health benefits for kids under 19). Standalone dental plans run $25-$60/month for individuals; vision plans run $10-$25/month. Some carriers bundle dental and vision into the medical plan as a package — we'll show you both options. The decision often comes down to whether you'll actually use the coverage (annual exams, prescription glasses) vs paying out of pocket.

General information, not legal or tax advice. Rules, limits, and thresholds change over time — confirm current requirements with the relevant state or federal agency, or ask us about your specific situation.