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About Us

Welcome to First Choice Insurance Agency

We help families and businesses find the best protection at the best price.

Florida-licensed since 2011

Our Story

At First Choice Insurance Agency, we've been helping Florida families, individuals, and businesses protect what they value most since 2011. Our commitment is to deliver reliable insurance solutions, personalized attention, and exceptional service that brings you peace of mind at every stage of life.

As an independent agency, we work with multiple leading carriers to compare coverage and pricing, making sure we find the best option for each client's needs and budget.

We offer a wide range of insurance, including personal and commercial auto, motorcycle, renters, flood, general liability, workers' compensation, business, commercial trucking, dump truck, boat, recreational vehicle (RV), health, and life.

At First Choice Insurance Agency, we believe every client deserves honest, professional, and personal service. Our goal is to build lasting relationships built on trust — offering expert guidance and solutions designed to protect what matters most.

More than 15 years protecting Florida's families and businesses with trust, experience, and commitment.

  • 13+

    Insurance Products

  • A+

    Rated Carriers

  • 100%

    Savings Guarantee

  • FL

    Miami Based

Why Us

Why customers choose First Choice

Client Reviews

What Our Clients Say

5.0

2,156 reviews on Google

  • My wife and I have had the privilege and pleasure of a long lasting relationship with Dianela Martinez and her team at First Insurance for years. The follow up is unwavering. Always a call away, and always calls us for renewals and regularly reviews rates to ensure we are not paying more than we have to. simply the epitome of what you would want to have as "your insurance agent". We've been working with them for years, and will continue to use them, and emphatically endorse them to anyone looking for an insurance agent, if you never want to have to look for another, look no further than Dianela Martinez and First Choice Insurance. Because they really are our 1st choice.

    Jorge Gonzalez (The Mortgage Tech)

    2 months ago

  • was able to achieve a great result, along with excellent service. When you call, ask for Gretel; personally, I found her to be very kind and patient, dedicating the time necessary to find me the best possible outcome. If you want to have a positive experience—Gretel Rodríguez. And if you are looking for a great deal and outstanding service—Gretel Rodríguez.

    Yusniel Valdes

    5 months ago

  • Working with Gretel has been a fantastic experience. She took the time to explain all my options and made sure I felt confident in my policy. She’s very knowledgeable, attentive and friendly. Highly recommend.

    Ariana Lopez

    5 months ago

  • This was my first time at 1st choice and was switching insurance. Daniela Martinez was very helpful and took her time explaining everything to me and made sure to get me the best price. She was an amazing agent and highly recommended her and 1st choice

    Anon

    4 months ago

  • I have been with First Choice since 2010. They have always been a professional and well-prepared team. They have been an important part of the growth of our business and have always been there for all of our needs, keeping track of our policies and providing excellent support. I have never had any complaints about them, and I have recommended them to several family members and friends, who have also had a great experience with their service. THANK YOU!!!

    jose duran

    4 months ago